Mike Campbell is a software consultant and an independent technology author and entrepreneur. A globally recognized expert in big data, analytics, cloud computing and enterprise performance. He is passionate about helping growing businesses secure critical data, protect profitability and control IT costs. He has 15 years experience in cloud security solutions, virtualization, content management and web hosting. He is a thought leader and a sought-after speaker at keynote conferences and event industry when it comes to data in business. He is very interested in the future contribution of telematics and big data in the automobile industry and regularly advises companies and government organisations on how to improve their performance and gain better insights from their data.